The Variable Difference
When you are looking to make your print communications more personal, relevant, and effective, then we invite you to tap into the variable difference. If you are unfamiliar with the advantages of printing digitally, you can find a summary of QSL digital print opportunities in our Capabilities section > Variable Printing.
By personalizing your communications, you can experience a dramatic increase in response from your audience. It is the difference between printing 10,000 copies of 1 message versus tailoring 10,000 messages to 10,000 unique individuals. By maximizing the relevance of your message, and by tapping into an individuals preferences, habits, and demographics, you can enjoy a significantly higher ROI.
Here is how it works:
Rather than broadcasting a generic message to your entire customer-base, you can strike up a conversation with each and every one of them:
Hello >A1: name<, have you ever wanted to be more effective in your >A6: industry< direct mail marketing and >C2: company industry< newsletters? Then perhaps you should consider variable data. It is the difference between >E1 or E2: gender specific cliché< that has been shown to translate into more >C4: product or service< results—which makes sense, of course, when you can ask Bob if he would like to re-order more >B1: Bob’s last order< or if Mary was still considering >B2: Mary’s last service request<.
Call a QSL Rep to learn more about variable data!
Additionally, QSL can work with you to develop an on-demand fulfillment of your variable needs. For example, when a visitor comes to your website and requests a catalog of your unique products and services, you can forward that information to QSL, have us print a variable message to your new potential customer, and have us drop it in the mail—all within a quick turnaround. Your new potential customer will then receive their requested catalog with a message that addresses them by name, thanks him or her for their request, and invites further action.
The very best way to learn more about QSL’s Variable Difference is to give it a try and gauge the response. The second best way to learn more is to stop by and have a QSL Rep show you examples of others who have taken advantage of the Variable Difference and found success.