Variable Data

QSL’s variable print opportunities essentially give you the ability to customize a brochure, postcard, or sales card with a recipient’s personal information. You can tell Bob that you have missed seeing him since his last visit on Oct. 27, 2009 when he played the back nine of your golf course. You can remind Mary that it has been three months since changing the oil on her 2006 Nissan Altima. You can thank Bob and Mary for coming to your open house and invite them to visit another location near their home on 123 Main Street.

It is hard to quantify the increased results experienced with variable printing, but customers have told us time and time again how much better their response rates have been with variable information—and it makes sense. A piece of mail that actually applies to you and your situation, your neighborhood, your hobbies, your purchasing habits, is more likely to be well received and read and perhaps even cause you to respond.

In addition to QSL’s ability to customize fields of text, you can also control photographs, color patterns, and fonts. You can send the blue card with the photo of the young male to Dillon the college-student, the yellow card with the flowers and script font to Martha the grandmother, and the red card with the photo of the Hispanic family to the Rodriguez’s. The better your database and the more you can make your communications connect with the recipient, the more likely you will be to win over their attention.

Variable printing can also be an excellent solution for non-marketing applications, like identity cards, form letters, nametags, and invitations. All we need is your design and a database (like an Excel file), and we’ll be off and running. And if you want some more ideas, contact QSL to see some of the wonderful possibilities that can come from variable printing.